"We have to get together and take action now. We have to understand that each single one of us—though we may feel helpless and hopeless, as one person in a rather dark world—nevertheless, we have to realise that every individual makes a difference, every single day. The choices we make, what we buy. Was it made ethically? Did it harm the environment? Was there cruelty to animals? Was it cheap because of child slave labor? And when hundreds, millions and hopefully billions of us make ethical choices then we start moving towards a better world."